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Argyll Scott

Senior Brand Director

Argyll Scott

Posted

3 weeks ago

Singapore, Singapore

Onsite

SGD 12K

Senior Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The Senior Brand Director position at Argyll Scott focuses on leading brand initiatives for the APAC Consumer Healthcare sector. This full-time role requires expertise in developing and executing effective brand strategies that align with market trends and consumer needs. The candidate will be responsible for managing a cross-functional team, ensuring brand consistency across all channels, and tracking performance metrics. Ideal for a senior-level marketer with experience in FMCG, this position is based in Singapore and is not remote.

About Company

Argyll Scott is a recruitment agency specializing in connecting businesses with top talent in various fields, including healthcare and FMCG sectors.

Core Requirements

  • Bachelor's degree in Marketing or related field
  • Over 5 years of experience in brand management
  • Strong leadership and team management skills
  • Extensive knowledge in consumer behavior analytics
  • Proven track record in developing marketing strategies

Responsibilities

  • Develop and implement brand strategies for the APAC region.
  • Lead and mentor the branding team to achieve targets.
  • Monitor brand performance and adjust tactics accordingly.
  • Collaborate with product development for brand alignment.
  • Conduct market research to inform branding initiatives.
  • Manage the marketing budget to optimize spending.
  • Engage with stakeholders to drive brand advocacy.

Must Have skills

Brand strategyMarket analysisTeam leadershipMarketing campaignsBudget management

Nice To Have Skills

Data analyticsDigital marketingConsumer insightsProject managementCreative thinking

Job Keywords

Brand DirectorConsumer HealthcareFMCGMarketing StrategyAPAC

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