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Robinsons Land Corporation

CRM Officer

Robinsons Land Corporation

Posted

last month

Pasig, National Capital Region, Philippines

Onsite

PHP 50K

Mid Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The CRM Officer manages day-to-day CRM campaigns to enhance customer retention and satisfaction. This role requires collaboration with various teams to segment customer data and deliver personalized communications.

About Company

Robinsons Land Corporation is a leading real estate company in the Philippines, involved in developing and operating shopping malls, hotels, and mixed-use properties.

Core Requirements

  • Bachelor's Degree in Business or Communication
  • 5+ years experience with Salesforce Marketing Cloud
  • Knowledge of SQL server and Google Analytics
  • Basic project management skills
  • Understanding of data structure and capture processes

Responsibilities

  • Run day-to-day CRM campaigns.
  • Segment first-party data into customer profiles.
  • Develop personalized communications for customer retention.
  • Analyze campaign performance and customer behavior.
  • Collaborate with teams for effective campaign execution.
  • Create reports using Microsoft Excel and PowerPoint.
  • Ideate content to enhance client relationships.

Must Have skills

Salesforce Marketing CloudData analysisProject managementMicrosoft ExcelCommunication skills

Job Keywords

CRMMarketingData AnalysisCustomer RetentionSalesforce

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