Category Lead
Barcode Entertainment
Posted
3 weeks ago
Mumbai, Maharashtra
Onsite
INR 60K
Full Time
Sema Summary
The Category Lead for Influencer Marketing at Barcode Entertainment will manage brand strategies and campaigns focusing on influencer partnerships. This role involves overseeing the execution of marketing initiatives, liaising with influencers, and ensuring brand alignment. Ideal candidates will possess strong background in marketing and strategy, with a keen understanding of influencer dynamics. The position is full-time and based in Mumbai, India, offering a competitive salary package.
About Company
Barcode Entertainment specializes in strategic brand solutions, particularly within the influencer marketing space.
Core Requirements
- Bachelor's degree in Marketing or related field
- Strong analytical skills
- Experience with influencer partnerships
- Excellent communication skills
- Ability to work collaboratively
Responsibilities
- Develop and execute influencer marketing strategies.
- Manage relationships with influencers and brand partners.
- Monitor campaign performance and analyze results.
- Collaborate with creative teams to ensure brand alignment.
- Conduct market research to identify trends.
- Oversee budget allocation for campaigns.
- Report on influencer engagement metrics.
Must Have skills
Nice To Have Skills
Tools Knowledge Requried
Job Keywords
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