Category Lead
Nestlé
Posted
3 weeks ago
Kuala Lumpur, Malaysia
Onsite
MYR 8K
Mid Level
Full Time
Sema Summary
The role of a Category Lead in Nestlé involves overseeing the coffee category within the company's portfolio. The candidate will be responsible for developing strategic marketing plans, collaborating with various teams, managing product launches, and ensuring alignment with business objectives. This position requires mid-level experience in management or marketing, preferably in food and beverages. Ideal candidates will have strong leadership and strategic thinking skills, making significant contributions to the growth of the coffee category in the Malaysian market.
About Company
Nestlé is a leading global food and beverage company, dedicated to enhancing the quality of life and contributing to a healthier future through its wide variety of products.
Core Requirements
- Bachelor's degree in Marketing or Business
- 3+ years of experience in category management
- Strong analytical skills
- Experience in the food or beverage industry
- Proven leadership abilities
Responsibilities
- Develop and implement category strategies
- Analyze market trends and consumer insights
- Collaborate with sales teams to drive initiatives
- Manage product lifecycle from launch to maturity
- Conduct competitive analysis and benchmarking
- Create marketing campaigns for the coffee category
- Monitor category performance and optimize accordingly
Must Have skills
Nice To Have Skills
Tools Knowledge Requried
Job Keywords
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