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upGrad

AVP Marketing

upGrad

Posted

3 weeks ago

Bengaluru, Karnataka, India

Onsite

INR 80K

Senior Level

Full Time

Match

Skills

Experience

Industry

Sema

Sema Summary

The AVP Marketing position at upGrad in Bengaluru, Karnataka, is aimed at senior professionals in the marketing sector, focusing on the higher education domain. Responsibilities include strategizing marketing initiatives, managing teams, and analyzing market trends to drive student engagement. Candidates should have experience in digital marketing, brand management, and educational marketing. This full-time role is particularly suited for candidates with leadership capabilities and extensive marketing experience.

About Company

upGrad is a leading online higher education platform offering diverse educational programs and opportunities tailored for working professionals.

Core Requirements

  • Bachelor's Degree in Marketing or related field
  • 8+ years of marketing experience
  • Proven leadership skills
  • Experience in higher education marketing
  • Strong analytical abilities

Responsibilities

  • Develop and implement marketing strategies
  • Manage marketing budgets and resources
  • Oversee team performance and objectives
  • Conduct market research and analysis
  • Collaborate with cross-functional teams
  • Enhance brand visibility and engagement
  • Report on marketing success metrics

Must Have skills

Digital MarketingCampaign ManagementAnalytical SkillsLeadershipMarket Research

Nice To Have Skills

Public RelationsContent CreationSocial Media Management

Tools Knowledge Requried

Google AnalyticsCRM SoftwareSEO ToolsSocial Media Platforms

Job Keywords

MarketingHigher EducationLeadershipStrategyDigital Media

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